On February 22, the “2025 National Consumption Promotion Month and Beijing-Tianjin-Hebei Consumption Season” kicked off in Shijiazhuang, Hebei Province. Sheng Qiuping, Vice Minister of Commerce, Sima Hong, Vice Mayor of Beijing, Li Wenhai, Vice Mayor of Tianjin, and Zhao Xinhai, Vice Governor of Hebei Province, attended the event.

In order to deeply implement the guiding principles of the Central Economic Work Conference, vigorously boost consumption and expand domestic demand in all aspects, MOFCOM has been coordinating and promoting special initiatives to boost consumption, innovated the brand of “Buy in China”, and organized a series of activities to boost consumption by focusing on four major sectors, namely premier shopping, exquisite food, classic tourism and impressive exhibition and performance, as well as new growth drivers of consumption such as the debut economy, trendy domestic brands, cultural entertainment tourism, and sports events. The 2025 National Consumption Promotion Month and Beijing-Tianjin-Hebei Consumption Season, as a key event in the first quarter of “Buy in China”, highlights the special resources of Beijing, Tianjin and Hebei, diversifies consumption scenarios, and promotes the integration of business, tourism, culture, sports and fitness, so as to meet the diversification and quality needs of consumers through the supply of high-quality and abundant products and services.